Co-founders, Nate & Nicki, both born and raised in the San Francisco Bay Area. They attended grade school together. (No, they weren’t dating back then. They didn’t even like each other then.) Nate grew up an ‘old skool’ skater. Nicki only skated a little when she was really young, but didn’t keep it up. Nate is in tech and Nicki is an artist & designer.

They have 2 grown kids who are non-skaters and off on their own. Now, they’re the parents of 3 dogs. 2 Bernese Mountain dogs; 1 year-old baby Oliver, aka “Ollie,” 11 year-old Arya and 5 year-old Ripley (a husky-german shepherd mix). They reside in San Diego and love hanging out at the beach in their RV van and in Encinitas, La Jolla & Carslbad areas.